Noor Hair, a prominent name in the personal care industry, offers a range of premium hair care products. Despite their high-quality offerings, their website was not effectively communicating the brand's uniqueness, leading to missed opportunities for customer engagement. Noor Hair needed a solution to enhance their visual appeal and improve user experience to boost conversions.

Services

Web Branding
UX/UI
Shopify Development
Messaging

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Challenge

Noor Hair had a great product line, but their website failed to make a strong first impression. Users encountered a lack of visual communication and numerous friction points throughout their journey, resulting in low conversion rates. The site’s generic look failed to reflect the brand’s unique and attractive identity.

What we did

Our team revamped Noor Hair's website, focusing on creating a visually engaging experience that resonates with users. We implemented a comprehensive CRO strategy to eliminate friction points and enhance user engagement, resulting in better site performance and higher conversion rates.

Tools

Before Us

Visual Transformation

We transformed Noor Hair’s website into a visually captivating experience. By aligning the design with the brand's unique identity, we ensured that the first impression was impactful and memorable.

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User Experience Overhaul

Addressing friction points was a priority. We streamlined the user journey, making navigation intuitive and ensuring a seamless shopping experience, which contributed to increased user satisfaction and conversions.

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Web Identity Enhancement

We crafted a cohesive visual narrative that highlighted Noor Hair's premium product line. This not only attracted new customers but also reinforced the brand loyalty of existing ones, showcasing the brand's value proposition effectively.

Noor Hair

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Results Achieved.

52%

Increase in conversion rate compared to pre-publish metrics

65%

Increase in conversion rate compared to year-over-year metrics

Before Us

Visual Transformation

User Experience Overhaul

Web Identity Enhancement

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