Habibi
- Email & SMS Strategy
- Design
- Klaviyo Development
- Messaging Optimization
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Results Achieved.
92%
Click-through rate increase
45.3%
Increase in conversions
Know Who You Are & Stay True to Your Brand
We helped Habibi NY rediscover their core identity by moving away from aggressive sales techniques. A luxury brand needs to communicate its value through quality, exclusivity, and experience. We shifted their messaging to reflect these core values, helping rebuild the trust they had lost with their customer base.
Experiment with Content Structure
To elevate Habibi NY’s luxury image, we experimented with a more editorial approach, introducing magazine-style email layouts that resonated with their high-end audience. These changes helped reinforce the brand’s premium positioning while ensuring the emails remained accessible and mobile-friendly.
Review and Refine Your Automation Regularly
Even though Habibi NY’s email automation wasn’t failing, it was misaligned with their brand goals. We revised their automation flows, using data-driven insights to ensure their messaging remained flexible, relevant, and in line with their luxury image. Regular updates kept the brand's communications fresh and engaging.
Takeaways for Other Brands
- Stay True to Your Brand:
- Luxury brands can’t afford to compromise their identity with aggressive sales tactics. Habibi NY went back to focusing on storytelling and craftsmanship, reminding us that it’s not always about the sale—sometimes it’s about the experience.
- Mix Up Your Content:
- Don’t be afraid to play with new layouts or formats. Habibi NY went full editorial with their emails, and it worked wonders. Experiment with how you present your content, but always make sure it’s on-brand and mobile-friendly.
- Keep Your Automation Fresh:
- Just because your automations are working doesn’t mean they couldn’t work better. Habibi NY reviewed their automations regularly, making sure everything still aligned with their luxury vibe. The takeaway? Don’t get too comfortable—there’s always room for improvement.
- Pay Attention to What’s Working:
- Habibi NY’s audience loved the quiz in their emails, so we leaned into that and featured it more. Your customers are always telling you what they like—through clicks, engagement, and responses. Listen to them, and double down on what’s resonating.
Let’s Work Together.
