5.0 RATING • 350+ CLIENTS
Head of Marketing
Own Glued's B2B positioning and turn it into qualified leads. You'll run brand, website, email and content for a web design and CRO agency that has worked with 350+ eCommerce brands, and keep our search specialists on one plan.
LOCATION
Fully remote
LANGUAGE
English required, written and spoken
TYPE
[Full time employee / Contractor]
FOCUS
B2B positioning and lead generation
Apply For Head Of Marketing.
Email andres@getglued.co with the subject line "Head of Marketing" and send us three things:
01
Your resume or LinkedIn profile
02
One campaign you owned, with the numbers before and after
03
A note under 200 words on the first thing you'd change on getglued.co
✓Fully Remote✓PTO✓Competitive Salary
Email Your Application
The Glued Team has managed over $100M+ in digital revenue across 350+ brands with an average 2X sales boost.
06 Things To Know Before You Apply
The Role
A Senior Marketer Who Owns Pipeline
01One person responsible for how Glued goes to market.
01
Who you are
A senior B2B marketer who has owned lead generation for a services business. You write well enough to draft the work yourself, and you're comfortable setting direction for specialists.
02
What you'll do
Own Glued's positioning and every channel we market through, from the website and email to LinkedIn, press and photoshoots. Plan each quarter, then review what worked.
03
What success looks like
A steady flow of qualified leads and booked discovery calls every month, including the months that are usually slow for agencies.
TOP BRANDS
Work with global brands without leaving El Salvador
02
Glued has worked with 350+ companies, including Nestlé, Pfizer, Vital Proteins and AeroPress. In this role you'll build campaigns around work for brands like these and put it in front of buyers in the US, all from El Salvador.
What You'll Own
Ten Areas, From Brand To Press
03You run eight of them yourself. Search and the quarterly plan work a little differently.
01
Brand & positioning
Own the B2B story: who we serve, why brands pick us over other agencies, and how we talk about results.
02
Website
Own the getglued.co roadmap in Webflow. We sell CRO, so prospects judge our own site first.
03
Email marketing
Nurture new leads toward a call and keep past clients close with reactivation campaigns.
04
Newsletter
Run it end to end, from picking the topic to reporting on the send.
05
LinkedIn content
Plan and ghostwrite founder and company content. Client wins become the raw material.
06
Automations & Zapier
Connect our forms, CRM, email and Slack so no inbound lead waits on a manual step.
07
Photoshoots
Plan and direct team and brand shoots, from the shot list to final selects for the site, LinkedIn and press.
08
Press
Place Glued in US business and trade media, and grow our relationships with outlets in El Salvador.
09
Google Ads, SEO, GEO & AEO
Oversight only. Two specialists execute; you set their timelines and keep their work on brand.
10
Quarterly strategy & retros
Present a plan at the start of each quarter and run a retro when it closes.
How We Measure
Two Numbers That Matter Most
04Everything else supports these. Channel metrics tell you where to look when they move.
Qualified leads per month
Discovery calls booked per month
Supporting metrics by channel
Website
- Conversion rate
- Bounce rate
- Form submissions
- Time on page
Email marketing
- Open rate
- Click rate
- Reply rate
- Unsubscribe rate
Newsletter
- Subscriber growth
- Open rate
- Click rate
LinkedIn content
- Impressions
- Engagement rate
- Follower growth
- Profile visits
Google Ads, SEO, GEO & AEO
- Organic traffic
- Keyword rankings
- AI search mentions
- Cost per lead
Press
- Placements
- Referral traffic
- Backlinks
What You Bring
The Experience We're Looking For
05Bring numbers from past roles. We'll ask for them.
Required
- [5+] years in B2B marketing, [2] of them leading people or agency partners
- A track record owning lead gen for an agency, consultancy or SaaS company
- Fluent English for writing to US founders and eCommerce marketing directors every day
- Strong enough writing to draft landing pages and LinkedIn posts yourself
- Comfortable editing in Webflow and building workflows in Zapier
- You brief specialists and hold them to deadlines without doing their job for them
- Working knowledge of how eCommerce and Shopify brands buy agency services
Nice to have
- Experience with CRO or A/B testing tools
- Spanish
- Hands on work with AI search (GEO and AEO)
- Photo or video art direction
About Glued
Web Design And CRO For eCommerce Brands
06US headquarters in Louisville, Kentucky. A team of 25+.
Glued started as a solo freelance practice. We've since shipped 400+ projects, 100+ of them on Webflow, and we hold a 5.0 rating on Clutch.
Our sister agency, Digital Socios, brings people to a site through SEO. Glued owns what happens after they land, from design and development to brand and conversion.
